Lindemans Early Harvest digital campaign with website portal
Integrated outdoor & magazine advertising involving concept development, art direction, graphic design, digital design
Campaign Idea
'Live Life Lightly'
'Live Life Lightly'
Middle-aged wine drinkers are looking for a healthier low alcohol option while still enjoying the great taste and social benefits of sharing wine with their friends.
Lindemans Early Harvest Sav Blanc & Rose are low alcohol and light and refreshing. The campaign visually explain on animated digital eyelites the wine being so light and refreshing that it floats up leaving it's condensation behind. A couple of drips fell to add some refreshing appetite appeal. Via a website portal 'livelifelightly.com.au', the promotion asked people to interact by sharing different ways that they could live life lightly. In a web banner, Olympic swimmer, Giaan Rooney literally walked out onto the site that was being viewed. Also produced were single and DPS magazine, metrolites, supersites & various online advertising formats.
Copywriter - Bill Hayes. Retouching - Alan Perry.
Lindemans Early Harvest Sav Blanc & Rose are low alcohol and light and refreshing. The campaign visually explain on animated digital eyelites the wine being so light and refreshing that it floats up leaving it's condensation behind. A couple of drips fell to add some refreshing appetite appeal. Via a website portal 'livelifelightly.com.au', the promotion asked people to interact by sharing different ways that they could live life lightly. In a web banner, Olympic swimmer, Giaan Rooney literally walked out onto the site that was being viewed. Also produced were single and DPS magazine, metrolites, supersites & various online advertising formats.
Copywriter - Bill Hayes. Retouching - Alan Perry.
McCormick Foods Aeroplane Jelly digital campaign with magazine
Integrated digital & magazine advertising involving concept development, art direction, digital design, storyboarding
Campaign Idea
'Making them is half the fun'
'Making them is half the fun'
The brief was to utilise Bertie the legendary Aeroplane Jelly advertising mascot in a fun and interactive way. Aeroplane Jelly Sweet Treats Cartoon Network website skins were developed as part of the overall brand campaign along with magazine, outdoor & digital video.