CyberSafety Solutions 'Susan'
Susan McLean is an Australian cyber safety expert. She lecturers through 'Cyber Safety Solutions' to schools, corporates, government and Facebook. She's also a top-selling author and promotes cyber safety as a TV personality on the Seven Network breakfast show, Sunrise. After meeting Susan it was clear CyberSafety Solutions was really Susan herself and branding needed to reflect both the seriousness of the subject matter as well as the engaging personality that Susan is when presenting. After an initial concept presentation, it was clear which direction felt right for her. With inspiration taken from the social media she lectures about, the 'smiling wifi emoji' reflects both her corporate image and her approachable personality. The project involved producing a logo, detailed identity guide, followed by stationery, web design and supply of digital assets for virtual Facebook events.
Brand Identity
The smile emoji conveys the notion that all is well. While the word 'Cyber' is futuristic and intimidating, 'Safety Solutions' reads support and trust. The use of a familiar yellow happy emoji tweaked with a smiling wifi symbol, imbues 'Susan' and her sunny, friendly personality. Overall the logo presents a mixture of messages which work together to appear approachable while reflecting the importance of the educational material Susan has built a reputation for.
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